Steve Fitts, Sr. Co-Founder (with his wife Rosemary Fitts) and Chief Executive Officer of The Fitts Company, Inc. founded in 1998. As Chief Executive Officer, Steve oversees the corporate direction and strategy for FITTS field operations, sales, customer support, consulting, and marketing. With a sharp focus on strategy, leadership, innovation, and customers, Steve is an industry pioneer. Steve brings more than 30 years of extensive industry knowledge, leadership, product engineering and executive management experience to FITTS.
In the early 1980’s, Steve was one of the first to deploy the vinyl plotter, CNC router and AutoCAD in the signage industry. In the late 1990’s, he was one of the first to implement 3D solid modeling within the signage industry. In 2015, FITTS was once again an innovator when we implemented the use of a point cloud scanner which captures the physical dimensions of a space and allows for the 3D modeling of custom products that integrate seamlessly into the scanned space. Steve was also instrumental in developing The Fitts Company’s proprietary web based project management system which allows us to effectively and efficiently manage projects.
Steve got his start in the signage business in 1980 as a founding partner of a sign company where he was employed until he founded FITTS. Steve has extensive knowledge of interior and exterior signage along with ATM buildings, kiosks and surrounds. His signage experience includes retail, hotels, business parks, financial institutions, industrial parks, medical and corporate office buildings.
Steve graduated from Clemson University in 1974 with high honors in civil engineering. He started his career with Columbian Nitrogen Corporation, a large chemical company located in Augusta, GA. He worked for Columbian Nitrogen for three years as a project and purchasing engineer before starting his first business.
Steve recently purchased a 450 acre ranch in St Matthews, SC with Rosemary, his wife of 45 years, where they spend as much time as possible with their three children and their families which include eight grandchildren. Steve and Rosemary also enjoy spending time at their second home located in Edisto Beach.